Blog by David Koshinz

Here I'll tell a story from one of my businesses to articulate the (Market Dominating Positions) MDP's that helped us thrive through market shifts.

In this article we'll examine 5 essential keys to a successful and reusable marketing campaign. With these basics down, you can use them over and over again.

In the realm of public relations, consider three pillars that can supercharge your business growth

Building solid relationships is essential for business growth. Connecting with your vendors opens doors to new clients and raises brand awareness.

Several of my greatest mentors were my clients. Their mentorship came through their willingness to fully engage as a client while I was bringing a new service model into existence. This is true collaboration and mutual mentorship.

Today I’ll focus on using direct mail marketing, and also telemarketing to your full advantage. I know you might think of “telemarketing” like a four letter word, but there is a way to utilize it so that customers feel they are getting personal attention and keep them from blocking your number!

Advertising is sales in print. So you need to consider how to showcase the unique benefits that your products and services offer, in a persuasive way. The emphasis must be on results, not features.

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do.

Running a small business can be incredibly rewarding, and it can also be incredibly isolating. My last business started with five employees and grew to thirty-five...

In our pursuit of knowledge, we often come across situations where we think we understand something, but in reality, our understanding is just surface-level