Today I’ll focus on using direct mail marketing, and also telemarketing to your full advantage. I know you might think of “telemarketing” like a four letter word, but there is a way to utilize it so that customers feel they are getting personal attention and keep them from blocking your number!
Advertising is sales in print. So you need to consider how to showcase the unique benefits that your products and services offer, in a persuasive way. The emphasis must be on results, not features.
Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do.
